Strategic clarity for Purposeful Mothers leading full lives
Modern life asks too much. This isn’t about doing more—it’s about focusing on what matters most so you can find peace and presence in the middle of it all.
Hi, I’m Devi Raja
I’m a strategist, facilitator, and coach who helps people lead and live with intention — across sectors, across organizations, and across the different spheres of their lives.
As a Partner at Aim & Arrow Group, I work with mission-driven organizations and regional coalitions to align stakeholders, sharpen strategy, and move the needle on challenges like education, health access, and economic development. I specialize in helping leaders align around shared purpose, develop actionable strategy, and collaborate across boundaries. This work takes clarity, systems thinking, and the ability to hold both vision and execution.
My work is grounded in the belief that sustainable impact — for a person, a team, or a region — doesn’t happen by accident. It’s designed.
I’ve supported multi-sector collaborations, regional public health initiatives, and cross-organizational systems building in Chicago and at the state and national levels. At the same time, I am raising three children and building a life aligned with the same values I bring to my clients.
That’s why I also created the Life-Aligned System: to offer a practical, strategic framework for high-capacity women to bring clarity and calm into their daily lives. We build society out doing the work and in our homes. And the way we manage our lives shapes how we show up across all of it.
If you’re working toward a more connected, purposeful future — for your organization, your community, or your own life — I’d love to be part of that work.
Devi R.
Introducing
Create YOUR strategic plan
The Life-Aligned System helps you answer the three most important questions for any working mom who’s holding a lot and wants to feel more present, grounded, and in control:
1
Vision & Values
What do you want your life and family to be like? Where do you want things to head?
2
Systems & TOOLS
How will you manage day-to-day life to point your resources time money and energy to realizing your priorities and vision?
3
Priorities
What do you want to intentionally focus on right now?How will you make space for it? What is your plan?
Introducing
Why this matters
Modern life demands impossible things from mothers—and we internalize it as our own failing. It’s not you. It’s the system.
1
My JOURNEY
I spent the first half of my career at Bain, working endless hours at the very top tier of management consulting. In the second half, I’ve supported leaders tackling society’s hardest problems—from multi-year coalitions to small grassroots nonprofits. They make high-stakes decisions with scarce resources, and I’ve seen firsthand how much difference it makes to have true strategy behind them.
When I was coming up in my career, it often felt lonely to care so deeply about every sphere of my life. Especially my children. At work, people acted like they didn’t exist—or worse, like they were a cost item to be managed down. But my kids are not a distraction. They are the center, the joy. And I needed a system that honored that truth while still letting me thrive in demanding, purpose-driven work.
Families deserve that same caliber of support. Life Aligned brings boardroom-grade tools into the realities of work, family, and self. This isn’t about chasing every demand. It’s about knowing you’re focused on the right things at the right time, because you’ve already made conscious trade-offs.
1
I developed this system as my own life crossed from “full” to “excess.” For years I could run on all cylinders and check all the boxes, but eventually that approach breaks down. You can’t just power through—you need systems. Through every season—Bain hours, staying home full-time, freelancing, running a firm—I’ve relied on these principles to reinvent with clarity.
The system also grew from what I saw in my consulting work. Leaders tackling the hardest social problems needed to show up fully at work and in their lives. Strategy frameworks weren’t just useful for projects—they became essential for sustaining presence and impact.
My own life is designed the same way. I garden, volunteer, and serve on the PTA because I’ve chosen them intentionally. And there are things I don’t do, also by design. That’s the heart of this work: strategy isn’t about doing everything—it’s about conscious trade-offs, so you can live with peace, purpose, and presence.
looking for my impact consulting firm Aim & Arrow?
Offers
What I offer
Module 1
Vision & values
Clarify what you truly want your life — and your family’s life — to feel like. You’ll create a clear vision and name the values that guide your decisions, so that your daily life has direction and meaning.
- Discover the hidden messages driving your actions
- Hone in on what makes you feel good, not what looks good
- Set a vision for each domain in your life
- Articulate the guiding values that anchor your family
Module 2
Priorities
Stop the swirl. You’ll choose what truly matters right now — and create space for it in your actual life.
- Take inventory of where you are across key areas of life
- Get honest about how much time you really have
- Identify which priorities really need your focus (or don't)
- Create a plan that feels actionable, not aspirational
Module 3
Systems & tools
Learn how to direct your three precious resources — your time, money, and energy — toward your priorities, in service of your vision. Up-level the way you stay organized by learning the secrets to use these tools to bring your priorities to life, rather than to overwhem you.
- Create routines that are realistic, durable, and guilt-proof
- Use structured planning sessions to clarify your day, week, month, and year
- Build a to-do list system that bridges work and home without overwhelm
- Manage your calendars in a way that reinforces your priorities — not just your obligations
- Design a research-backed self-care approach that actually fits into your life
- Choose and use a habit tracker only when it serves your goals
Life-Aligned System
14-week full-system reset via video lessons, exercises & office hours. For working moms who want the structures for calm presence.
- 14 video lessons released weekly to your inbox
- Weekly live office hours with Devi
- Unlimited email access for questions and support
- A full toolkit of editable templates and planning systems
- Repeatable processes and mindsets for the future
- Lifetime access to program content
- Founding participant: $1600 (will be $2000)
One-on-one coaching
For women seeking customized, high-touch guidance. I truly enjoy the limited number of 1:1 coaching clients I can take each season.
- 4 private coaching sessions based on your schedule
- Flexible timing and pacing for different topics
- Unlimited questions between sessions by email
- Personalized curation of tools, worksheets, strategies
- Custom adaptations of the system to your needs
- Lifetime access to content
- Coaching package investment: $7500
Life Aligned Foundations (Course)
Systematic strategy for your whole life.
- 14 video lessons released weekly to your inbox
- Weekly live office hours with Devi
- Unlimited email access for questions and support
- A full toolkit of editable templates and planning systems
- Repeatable processes and mindsets for the future
- Lifetime access to program content
- Founding participant: $1600 (will be $2000)
Life Aligned Foundations (Course)
Systematic strategy for your whole life.
What it is
A system that saves you years of trial and error. Strategy frameworks to design routines, priorities, and rhythms that actually work for you.
Format
Video modules, editable Google Suite workbooks, weekly office hours.
Who it’s for
High-caliber mothers who already operate at a high standard and want strategy-level systems to sustain them—whether their 24 hours are filled with home, career, community, or all of the above.
Private Coaching (1:1)
Focused partnership for bespoke reinvention.
What it is
A limited number of one-on-one coaching spots each quarter.
Format
Deep, personalized strategy sessions to architect your reinvention.
Support style
The course equips you with everything you need, but some mothers want a partner to walk beside them in real time. Coaching offers that—personalized, high-touch support that can include custom tools and supports beyond the course material.
How it works
What happens next?
Book a call
Let’s talk and make sure this program is the right fit for where you are right now. No pressure — just a thoughtful conversation to support your decision.
Join program
Once you’re enrolled, you’ll receive a welcome email with everything you need to get started. I’ll guide you through your first steps and suggestions for engaging successfully.
get to work
You’ll get access to your first video lesson right away — and you’ll be invited to attend live office hours that week. You can work through the system at your own pace, with support when you need it.
The Life-Aligned System is all about figuring out YOUR blueprint for success. If you love your work, we will build on that and give you the tools to manage daily life to make it the priority that it is. The system helps you create a totally custom view of success that you can feel good about.
If you fully participate in the program and find it isn’t helping you create meaningful change, I offer a 60-day satisfaction guarantee. Just reach out, show me what you’ve done, and I’ll refund your payment. My goal is to support women who are truly ready for this work — and I stand behind what I’ve built.
What if it’s not the right fit for me?We will start by getting all the foundations of your life in order. Within a few weeks you will have a new lens for viewing daily life and will naturally begin to prioritize. By the end of the program you’ll have implemented new priorities with care. But this is a whole-life transformation, make no mistake! It took generations of socialization to get us to this point as women — it does take time to build your strategy muscle, figure out your priorities, and then apply it in your daily life!
No, but this program is designed with the complexity of mom life in mind. If you’re balancing meaningful work, caregiving, home life, and a desire to be present for it all, you’ll feel right at home here.
I offer individual coaching packages in addition to my signature program. In this case I will help you work through the steps one by one and give you feedback as you design your life. Please get in touch with me to discuss.
I work with women leaders all the time who need a whole-life approach to being able to show up and give their best at work. Most working moms are so bogged down in the mental swirl of trying to do and be it all that they miss opportunities right in front of them — a sweet moment with your kids, a great comment you could make in a meeting. I see that women leaders (myself included) need to give themselves permission to fully engage in whatever they’re doing, because they’ve intentionally designated that time, energy, and money — to be able to enjoy life and feel successful.
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Why Self Care Isn’t All About You
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since
Why Self Care Isn’t All About You
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since